Economic downturn & business intelligence

Writing by Jorgen on Tuesday, 6 of May , 2008 at 10:29 am

There is much talk about the impact of the (feared) recession on Business Intelligence. Most analysts are expecting a slowdown in customer spending and vendor revenues. I see their point and I am somewhat inclined to agree but there is another side to this. There is an expression that goes something like: you have to repair the roof when it’s not raining. In other words IT spending is obviously up during financial upturns. BI tends to benefit from this as well. But as the economic weather gets rough there is even more need for information. As the budget is cut back people are looking at smart things to save costs, recognize trends early, and identify the most valuable customers and so on. This is exactly what BI enables you to do. So my expectations are that an economic downturn will hit the general IT market much harder than it will impact BI.

Category: BI Thoughts, Business Intelligence consulting, Business Intelligence strategy

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