Business Intelligence Vendor Consolidation: IBM Pays 5 Billion USD For Cognos

Writing by Jorgen on Monday, 12 of November , 2007 at 7:09 pm

It has taken much more time than expected – but finally IBM has announced that they are buying Cognos for 58 USD per share – making this a five billion dollar transaction. IBM and Cognos have had a strategic alliance dating back to early 2006. However it looked like IBM was slow in reacting to takeovers such as Business Objects by SAP. So slow indeed, that new names came to the surface: Microsoft and Informatica. But now it is final: IBM it stays. Therefore it is safe to say that this is not a big surprise. But is this a logical step by IBM? They themselves state that this fits perfectly with their information on demand strategy - opening up information to business users. IBM traditionally had a focus on hardware and data integration – the techy stuff of datawarehousing – lacking business interaction tools like Cognos. Therefore this acquisition of front end technology for business users - Business Intelligence and Corporate Performance Management - is very compatible with the hard- and software they already had. It has made their BI portfolio more complete without a doubt. So am I 100% enthusiastic? No, is the answer. The main reason for this is that the whole “Information on demand strategy” implies having data in the first place. Where other vendors like Oracle, Microsoft or SAP have transactional platforms or CRM solutions creating transactional data – IBM starts at the point of data integration – missing the essential first step of business applications. This way they can not get their claws into the much valued business processes. They will position themselves as being independent of any database, platform or application, which off course is true from an IT point of view. However, they will very often not be a first ‘automatic’ choice (like BO will be for SAP users) for business user, meaning that they have to put a lot of energy into marketing and sales. In summary: IBM & Cognos offer a powerful, complete and compatible Business Intelligence solution which will make the IT department very happy but will the business people give a hoot?

Category: BI Tools, BI vendor consolidation, Business Intelligence datawarehousing, Business Intelligence software, Business Intelligence solution, Business Intelligence system, Business Intelligence tools, Cognos, IBM

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