Writing by Jorgen on Wednesday, 10 of October , 2007 at 2:54 pm
In order to adapt to faster changing circumstances, organizations are more and more in need of a (near) real time supply of information within the decision making process. This means gathering transactional data from inside the organizations processes (often structured data) or on the outside edge (often unstructured data). The true business value of business intelligence (BI) can be found in the ability to efficiently gather useful information from a diversity of both internal as well as external information sources and by sharing or interacting the intelligence with the ecosystems partners and customers to improve mutual performance. This information centric approach is also reflected in the BI or Corporate Performance Management (CPM) suite of various vendors: integrating both organizations processes such as planning, consolidation and forecasting and search / knowledge management solutions. This makes sense as the most productive fields within the BI/CPM market are at this point in time: financial consolidation, BI platform, budgeting, planning and forecasting. This makes BI/CPM suite vendors a tasty bite. BI/CPM vendors often have similar products build upon the same type of technology. Therefore there are little distinguishing characteristics between the various vendors. It is therefore more than likely that technology is not the driving force behind the recent storm of BI/CPM consolidation. Keeping or gaining market share is their main goal. From a technology standpoint there is a case to be made that the innovation will come from small companies focusing on niches, such as: strategy & implementation tools, meta- and master data, advanced visualization, text mining, search or business activity monitoring. These will be likely candidates for a content driven acquisition. A strong trend in the BI/CPM market is the integration between hard- and software. The main push for this is the focus on real time transactional data for the decision making process. This will result in a merge between (transactional) platforms/databases and (interactive) BI/CPM solutions. A dominant position for platform/database vendors such as SAP, Oracle, IBM and Microsoft is to be expected. These BI/CPM platform vendors will end up with a large number of duplicate tools. They will have at least two or more tools fit for the same solution. They must choose if they want a technical integration (complex, time consuming) or to thin out or rationalize their stack (kill your own darlings). Over time this heated BI/CPM consolidation will result in new product stacks, making recent tool selections obsolete and future ones a challenge. Recent BI/CPM acquisitions Some of the most striking BI/CPM acquisitions so far have been:
- SAP acquiring Pilot Software, Outlooksoft and Business Objects;
- Oracle acquiring Peopleosoft, Siebel and Hyperion;
- Microsoft acquiring Proclarity (and the release of their Performance Point Sever);
- SAS announced a strategic partnership with Teradata (just separated from NCR);
- Cognos acquiring Adaytum, Frango, Celequest, Applix.
SAP acquires Business Objects SAP has announced that it intends to acquire Business Objects in friendly takeover. They will pay 4.8 billion Euros for this deal. Business Objects will operate as a stand alone business but part of the SAP group. SAP is an established ERP vendor and market leader in Enterprise or business applications. They have a strong transactional platform which includes BI (Netweaver) and CPM (Outlooksoft) capability. SAP has had limited success with their own BI solutions. The main reasons for this are their weak front end capabilities and problems with unlocking data from non SAP sources. Business Objects is a pure BI player with very strong reporting, analytics and CPM capabilities with many industry models available, focusing on the mid market. They have been the market leader in Business Intelligence. Business Objects has entered the CPM arena late in the game, some say maybe too late. They have made up for this by buying SRC, ALG and Cartesis, allowing them better access to the finance and CFO office. However as they are still busy with the XI integration this must be quite an extra burden. With SAP being strong in enterprise applications but falling behind in BI, this acquisition of the Business Objects makes up for this. Not only can Business Objects help them with their front end solutions or metadata, they can also give them the much wanted business user access and mid market expansion. Business Objects can also help with Non SAP data integration. Does that mean that everything is like hand and glove between them? Some analysts question the robustness of the Business Objects ETL tool, especially in complex SAP environments. But the main challenge will be the integration of the all the (previously) acquired companies and their solutions. Having more than one solution for planning, reporting, consolidation, analysis or score carding will also create much confusion with their clients on which will survive the cut. In summary, this acquisition allows SAP to have the transactional platform and the interactive Business Intelligence (Business Objects) and Corporate Performance Management (Outlooksoft) solutions. However they will face a large product overlap in the CPM area: planning, budgeting, financial consolidation. Having said this, technology probably has never been the main driver for this acquisition. This can purely be considered as a strategic reaction against the Oracle / Siebel /Hyperion merger.
Category: BI Thoughts, BI Tools, BI vendor consolidation, Business Intelligence consulting, Business Intelligence datawarehousing, Business Intelligence software, Business Intelligence solution, Business Intelligence strategy, Business Intelligence system, Business Intelligence tools, Business Objects, Cognos, IBM, Informatica, Microsoft, Oracle, Outlooksoft, SAP, SAS
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